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14 Sep 20

Mi3 Audio Edition

Russel Howcroft, Nine Radio boss Tom Malone on media the “most ruthless” sector in Howcroft’s career, the broadcaster's talent purge, advertiser age bias and leaving PwC


Howcroft says media is the most ruthless industry, consulting the most influential but advertising the smartest. Nine Radio’s new boss Tom Malone, meanwhile, spills the beans on how Russel Howcroft left PwC to join 3AW’s breakfast slot and the complete overhaul he’s implemented at Nine Radio to skew younger and address advertiser bias against older, lucrative audiences in radio. Malone also tells a very different story around Alan Jones and his exit from radio. 

Russel Howcroft, Nine Radio boss Tom Malone on media the “most ruthless” sector in Howcroft’s career, the broadcaster's talent purge, advertiser age bias and leaving PwC

Howcroft says media is the most ruthless industry, consulting the most influential but advertising the smartest. Nine Radio’s new boss Tom Malone, meanwhile, spills the beans on how Russel Howcroft left PwC to join 3AW’s breakfast slot and the complete overhaul he’s implemented at Nine Radio to skew younger and address advertiser bias against older, lucrative audiences in radio. Malone also tells a very different story around Alan Jones and his exit from radio. 

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